Frucor Suntory

Our Responsibilities

Frucor Suntory is committed to help lead positive change in the New Zealand and Australian Beverage market.
Learn more about what we’re doing by clicking on the topics below. 

We are committed to ensuring our marketing and advertising activities are responsible and do not actively target children.

This means that we do not advertise any beverage in any media that directly targets children under-14 or where 25 percent or more of the expected audience is under-14, and we do not design advertising that is likely to significantly appeal to children under-14.

In Australia, Frucor Suntory complies with the marketing and advertising Codes set out by the Australian Association of National Advertisers (AANA), as well as meeting the obligations of the Australian Consumer and Competition Commission (ACCC) and the Australia New Zealand Food Standards Code.

In New Zealand, we comply with all advertising and marketing related legislation, and abide by the voluntary Children’s and Young People’s Advertising Code, the Code for Advertising Food, and the ASA’s Advertising Code of Ethics.

Our Commitment to the New Zealand Ministry of Health’s Healthy Kids Pledge

In 2006, we signed a world-first Voluntary Schools’ Accord (VSA) with Coca-Cola NZ and the Ministries of Health and Education to not directly supply sugar-sweetened soft drinks nor energy drinks to any schools in New Zealand and to focus on the supply of healthy beverages.

In 2017 we partnered with government to endorse and support the Healthy Kids Industry Pledge, aimed at making a meaningful contribution to reducing childhood obesity rates.

As part of this pledge, we committed that we will only sell bottled water directly to primary and intermediate schools and that we will not sell sugar-sweetened carbonated soft drinks to secondary schools.

We believe consumers have the right to know what they are consuming.

That’s why we support sensible measures to ensure consumers have access to accurate information at the right time to enable them to make informed decisions for their well-being and the health of their families.

Health Star Rating (HSR)

The HSR is a voluntary labelling system designed to provide key information to allow consumers to make at-a-glance comparisons of products within the same category. Health Star Ratings rate the overall nutrition content and healthiness of products, and was developed by the New Zealand and Australian Governments, in collaboration with public health experts, the food industry and consumer groups.

It uses a star rating scale of half-a-star to five stars – products with more stars are healthier than similar foods with fewer stars. Further nutrient information is also available in the Nutrition Information Panel.

Frucor Suntory is supportive of the HSR system and has been involved in the recent formal review of the system after five years of implementation in other categories (June 2014 to June 2019).

New Zealand and Australia have some of the most stringent regulations on energy drinks in the world.

Energy drinks fall under general food law and must comply with Standard 2.6.4: Formulated Caffeinated Beverages (FCBs) under the Australia and New Zealand Food Standards Code.

By law, energy drinks cannot contain more than 32mg of caffeine per 100ml. This means there is a maximum of 80mg of caffeine in a 250ml energy drink serving – the equivalent to a cup of instant coffee.

All other ingredients used in an energy drinks have been approved as safe for consumption by Food Standards Australia and New Zealand.

Like all drinks containing caffeine, energy drinks should be enjoyed in moderation.

All energy drinks are required to be clearly labelled with caffeine content, state recommended daily usage guidelines, and include advisory statements that the products is not suitable for children, pregnant or lactating women.

Energy drinks commitments

As a manufacturer and distributor of energy drinks, we are a signatory of the Energy Drinks Commitments in Australia and New Zealand. This means we will:

  • Not direct any marketing activities at children
  • Not sell energy drinks in primary or secondary schools
  • Not provide samples of energy drinks to children
  • Not market energy drinks as only providing hydration
  • Not promote excessive consumption of energy drinks
  • Not use labelling to promote the mixing of energy drinks with alcoholic beverages
  • Provide consumers with the latest information on energy drinks.

You can view the Energy Drink Commitments here:
Australia Energy Drinks Commitment
New Zealand Energy Drinks Commitment

As a key producer of packaging material, we share consumers’ concerns around packaging waste. While some great work has been implemented in recent years to reduce littering and encourage recycling through voluntary stewardship schemes, too much packaging waste still ends up in landfill or the marine environment.

Container Deposit Schemes are being established in Australia to help increase recycling and reduce the number of beverage containers that litter our environment.

In New Zealand, work is underway to develop a beverage container return scheme.

Frucor Suntory supports efficient, industry-driven container collection programs that ensure consumers are provided with convenient and easy-to-use schemes. We continue to work with governments and stakeholders on packaging waste collection schemes.

Reverse vending machines

We’re trialling reverse vending machines at Otago University and AUT to encourage recycling.

The machines takes all plastic and cans and has the capacity to hold 1500 units – and they’re the first of their kind in New Zealand.

So…instead of putting money into a machine which then dispenses drinks, people put empty cans and plastic bottles into the machine and receive discount vouchers for a range of drinks that can be purchased on campus.

It’s an opportunity to further highlight the importance of recycling packaging, and show how easy it is to do the right thing. ​​​​​​​



  • Frucor Suntory is a founding signatory of the Ministry for the Environment’s New Zealand Plastics Packaging Declaration; we’re also a supporter of the Public Place Recycling scheme, which has introduced 2,800 recycling bins across New Zealand to date.
  • We Support the “Let’s put litter in its place” campaign by Love NZ and Be a Tidy Kiwi.
  • We are a member of the Packaging Forum, which promotes and funds consumer awareness programmes about packaging recycling and litter reduction.
  • We’re a signatory to the APCO (Australian Packaging Covenant Organisation) 2025 packaging commitment. APCO is a co-regulatory, not for profit organisation that partners with government and industry to reduce the harmful impact of packaging on the Australian environment.

Modern Slavery Act Statement 

We have chosen to employ industry best practice and conduct our business in accordance with the Modern Slavery Act. 

Read our Modern Slavery Statement here 

Sustainable procurement  

As a registered Sedex member, we actively strive to do the right thing with our business, supply chain and supplier partners in order to help create a truly affluent and sustainable society.

Click here to learn more about Suntory’s commitment to ethical sourcing.

Suntory commitments 

Suntory is committed to our founding promise to coexist with people and nature: protecting water resources, nurturing our communities and fostering the arts. Suntory believes we grow for good together when we stay true to ourselves and pursue the paths that nature intended.

Learn more about Suntory’s commitments here