Kevin Bowler appointed Frucor NZ CEO

Frucor Beverages has announced the appointment of Kevin Bowler as CEO New Zealand.


Kevin joins Frucor with very broad and senior business leadership experience from a diverse range of industries including consumer packaged goods, telecommunications, and media brands, in both New Zealand and internationally.

Kevin was most recently chief executive of Tourism New Zealand, which he joined in 2010, and has led to great success, increasing staff engagement and visitor numbers and spend for New Zealand. Before this, Kevin was CEO of Yahoo! And before that general manager consumer marketing for Telecom.

Frucor Group CEO Jonathan Moss said he was delighted to have Kevin join the business.

“We were looking for someone with demonstrable leadership skills and a visionary style to lead our New Zealand business through an exciting period as we look to drive change in the beverages industry into the future. Kevin fits the bill perfectly and I’m looking forward to having him on board,” he said.

Kevin Bowler said he was particularly attracted to Frucor because of its strong focus on providing positive choice for consumers.

“I’m looking forward to joining a business with such iconic brands as V, Fresh Up, Just Juice, Pepsi and Gatorade. I’m excited about being a part of a business focused on leading positive change in the beverages industry, helping consumers to make better choices about the beverages they choose.’”

Kevin begins his new role in early November.


For further information, please contact:

Lauren Mentjox

Frucor Group External Communications Specialist