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20/10/2021

Introducing Suntory BOSS Coffee Iced Double Espresso

Suntory BOSS Coffee originates from 29 years of Japanese craftsmanship, using a traditional process called flash brew.

Brewed hot and chilled fast to unlock a true coffee experience, Suntory BOSS Coffee started out as the energy drink for Japanese workers, and has since evolved to become the worker’s buddy for everyone that has a job to do.

“In Japan, there are hundreds of coffee products to meet the many ways consumers drink their coffee.

“Given we have our own unique coffee culture in Australia and New Zealand, a key part of launching Suntory BOSS Coffee was identifying the spectrum of coffee that has broad appeal and carries strong coffee credentials,” explains Senior Brand Manager, Shana Khan.

“Consumer research identified consumers were looking for a stronger coffee to help get them through their day. Iced Double Espresso was made to do just that, using our Japanese flash brew process, rich Brazilian bean blend, a dash of milk and sugar.”

Iced Double Espresso will be supported by an integrated social media campaign at launch, leveraging the ‘How Japan Can’ brand communications.

“Suntory BOSS Coffee has delivered 109% growth in Grocery and 79% Petrol & Convenience in NZ, and 109% in Grocery and 187% in Petrol & Convenience. *

The launch of Double Espresso will help us continue to grow the category and Suntory BOSS Coffee in the months to come.”

Suntory BOSS Coffee Iced Double Espresso is available at most supermarkets, petrol station and convenience store outlets.

*AUMAT 05/09/2021

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