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31/01/2022

Maximus Do-Cathlon Premiers on FOXTEL

Maximus wings its way to FOXTEL this month with the first-ever Maximus Do-Cathlon.

Premiering on Tuesday, February 1 at 8.30 pm AEDT on FOX SPORTS 503, the Maximus Do-Cathlon is a series of everyday challenges dialled up to the max. It’s fun, bold and entertaining for all audiences.’

The series will also be played out across FOX SPORTS, KAYO, KAYO Freebies and the broader FOXTEL network.

Across six thrilling episodes, five former professional athletes and their best mates will compete in a series of challenges, each hoping to take out the Maximus Do-Cathlon title and win $10,000 for their nominated charity.

The five Aussie legends competing in the inaugural Maximus Do-Cathlon are:

  • former Olympic gold medallist swimmer Leisel Jones
  • former Australian cricketer and Fox Cricket expert Andrew Symonds
  • former dual athlete in AFLW and netball and Fox Footy’s Sharni Norder
  • former AFL player Josh Gibson
  • former WSL athlete Joel Parkinson.

Maximus Senior Brand Marketing Manager Kate Taylor, Senior Brand Marketing Manager at Frucor Suntory said, “The Maximus Do-Cathlon series is all about what you can do with Maximus – we give you more because you’ve got more to do. We wanted to bring this to life by showing Aussies working hard and having fun with their mates at the same time.

With the help of a truly amazing agency team, we tried something different by making a TV show, rather than just a TV ad and we’re thrilled with the outcome.”

“In classic Maximus style, these challenges are dialled up to 11. Our teams will be pushed to the limit. They’ll need to have grit, determination and wit to conquer these tasks.”

Fox Sports Head of Sports Partnerships Kate Waugh describes the Maximus Do-Cathlon as a major coup for viewers.

“It’s a brilliant celebration of endurance, mateship and the Australian spirit of perseverance, competition and charitable giving.

“Brought to life thanks to a unique partnership with Maximus, this is essential viewing for sports fans and for anyone who enjoys a bit of competition with their mates.

“We are excited to be bringing this must-watch series to screens in February and March.

Maximus dials up everyday challenges to the max with the first-ever Maximus Do-Cathlon on FOX SPORTS, KAYO, KAYO Freebies and the broader FOXTEL network.